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Sponsor slots for live streams
Sell sponsor slots on your stream. By the minute.
AD on Live puts a scannable QR banner on your OBS overlay. Brands book a slot from your page and pay with PayPal — and they're charged only after you approve the ad.
Desktop app for streamers
- No follower minimum
- You approve every ad
- Weekly PayPal payouts
LIVE
1,284
How it works
One overlay. Two simple sides.
Streamers add a single browser source. Advertisers book from the streamer's page — no account, no agency, no minimum budget.
For streamers
Create your channel
Pick a channel name, set your price per minute and banner size.
Add one browser source
Paste your overlay URL into OBS. When no ad runs it shows a QR code to your booking page.
Approve ads, get paid weekly
Approve the ads you like while you're live; your share is paid every week via PayPal.
For advertisers
Open a streamer's booking page
Scan the QR code on stream, use a creator's link or browse channels.
Upload a banner, pick minutes
Choose 1–60 minutes, crop your image to the streamer's size and add your link.
Pay only if approved
PayPal holds the amount; it's captured when the streamer approves, released if not.
Why AD on Live
Fair to the creator. Safe for the buyer.
Every rule in the product exists so both sides can say yes quickly.
You approve every ad
Nothing reaches your stream until you say so. Reject anything off-brand in one click.
Charged only after approval
PayPal authorizes the amount at checkout and captures it on approval. Rejected or unanswered requests are voided.
One browser source
No plugin or download. Works in OBS Studio, Streamlabs Desktop and other software with browser sources.
QR codes that count
Every scan goes through a short tracking link, and advertisers get a click summary when the slot ends.
Your price, your layout
Set the price per minute and the banner's pixel size. Change them whenever you like.
Weekly PayPal payouts
Keep 80% of every ad — 90% as a founding partner in your first year.
Explainer
What is a stream overlay ad?
A stream overlay ad is a sponsor graphic that the streamer's broadcasting software layers into the video itself — like the webcam frame or chat box. Because it's part of the picture, everyone watching sees it on any device, and it stays in VODs and clips the streamer keeps.
AD on Live turns that overlay into a self-serve sponsor slot: a banner with a QR code that viewers can scan with their phone, booked by the minute at a price the streamer sets, and shown only after the streamer approves it.
| Platform video ads | Classic sponsorship | AD on Live slot | |
|---|---|---|---|
| Who sells it | The platform | The creator, by negotiation | The creator, self-serve |
| Price model | Auction / CPM | Flat fee per deal | Price per minute |
| Minimum | Set by the ad platform | Usually a package | One minute |
| Creator approval | No | Yes | Yes, every ad |
| Time to launch | Campaign setup | Days to weeks | Minutes |
Desktop app
Approve ads from your desktop
Optional app for Windows and macOS, from the Microsoft Store and the Mac App Store: desktop notifications for new ad requests and a transparent overlay window for display or window capture. The OBS browser source needs no install.
Free to join. Keep 80% of every ad.
No monthly fees. The first 100 streamers are founding partners and pay a 10% fee for their first year.
From the blog
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Industry
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FAQ
Questions, answered
What is AD on Live?
AD on Live is a marketplace for pay-per-minute banner ads on live streams. Streamers add one overlay to their broadcast; advertisers book a time slot from the streamer's booking page and pay with PayPal. The banner appears on the stream with a QR code viewers can scan, and the advertiser is charged only after the streamer approves the ad.
Which streaming platforms does it work with?
It works with any broadcasting software that supports a browser source, such as OBS Studio or Streamlabs Desktop, so the banner becomes part of the video you send out. Each platform sets its own rules on sponsorships and third-party advertising — for example, Twitch's Terms of Service do not allow third-party ad networks to serve ads, and YouTube restricts embedded ads in formats it sells itself. Check the rules of the platform you stream on, treat every slot as a sponsorship you chose and disclose, and reject anything that does not fit.
When am I charged?
At checkout PayPal only authorizes (holds) the amount. The payment is captured when the streamer approves the ad. If the streamer rejects it, or does not approve it within 3 days, the authorization is voided and you are not charged.
How much do streamers earn?
You keep 80% of every ad you run; the platform fee is 20%. Founding partners — the first 100 streamers — pay 10% during their first year, so they keep 90%.
Can I refuse an ad?
Yes. Every ad waits for your approval unless you turn on auto-approve. When you reject an ad, the advertiser's PayPal authorization is voided, so they are not charged.